Media Release:

The Mother's Choice World's Greatest Pram Stroll

Encouraging families to connect and be active

The People and Parks Foundation in-conjunction with Mother's Choice are pleased to announce that Kim Watkins and Shane Wakelin will be this year's Ambassadors for the Mother's Choice World's Greatest Pram Stroll set to take place on Sunday 19th October 2008.

Now in its seventh year, the Mother's Choice World's Greatest Pram Stroll will bring together Mums, Dads and children from all over Victoria in a day of friendship, community and fun as they stroll through 23 different locations in both suburban and regional areas around Victoria.

"The stroll brings together families in an active and friendly environment, and encourages people to use our parks as a venue for healthy activities which promotes social connectedness and mental wellbeing," said Jenny Holliday, CEO of the People and Parks Foundation.

"Part of the foundations mission is to continue its research into the link between the natural environment and peoples overall wellbeing, which we believe is a key to healthy and happy families," continued Holliday.

"The People and Parks Foundation is proud to have Mother's Choice as the major sponsor and thrilled to have Kim Watkins and Shane Wakelin involved as the 2008 Ambassadors and we look forward to another really successful event," concluded Holliday.

"It seemed a natural fit to align Mother's Choice, one of Australia's best known, and most reputable nursery and baby brands, with the World's Greatest Pram Stroll and the People and Parks Foundation," said George Saad, Mother's Choice Brand Manager.

"Like the World's Greatest Pram Stroll, Mother's Choice strives to empower families everywhere to stay healthy and enjoy Australia's parks by offering a great range of strollers and nursery products designed to complement their lifestyle."

"Everybody knows being a Mum is challenging and it can be quite isolating, so the World's Greatest Pram Stroll is a great way to encourage parents to pack up their kids, their strollers and a picnic lunch and enjoy all the healthy things parks offer our community," said Kim Watkins, Ambassador for the stroll.

The first World's Greatest Pram Stroll was held at Albert Park in 2002 and has grown to an annual event which is expected to attract over 5,000 mums, dads and their families simultaneously strolling at one of the 24 local or regional parks throughout Victoria.

The aim of the event is to raise awareness of the importance of socialisation and active recreation for new mums and dads as well as providing information on local support, the resources available to families and the diagnosis and treatments available for post natal depression.

The World's Greatest Pram Stroll is proudly partnered by the following organisations:

• Mother's Choice
• Parks Victoria
• Beyond Blue

For further information on the locations of the strolls across Victoria and to register log onto www.worldsgreatestpramstroll.com.au.

Mum Zone Release Date: 7th October 2008

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