Media Release:

Mums 'bummed-out' by nappy rash

Nappy rash: It's the most common skin condition of infancy¹, but according to a recent Newspoll study survey, a surprising number of Australian mothers felt personally responsible when nappy rash has affected their child. ²

The Newspoll survey, commissioned by skincare company Ego Pharmaceuticals, found that 72 per cent of the surveyed mothers have had children suffering from nappy rash, 27 per cent of those mothers/women felt personally responsible and 36 per cent said the condition was a re-occurring problem. ²

Dr. Kerryn Greive PhD, Scientific Affairs Manager at Ego Pharmaceuticals, said," Almost all babies at some point suffer from bottom conditions like nappy rash and parents shouldn't be too tough on themselves".

"Early detection and treatment of fungal infected nappy rash is important to help reduce the pain and discomfort in babies. With symptoms ranging from a bright red rash which may have spots, through to cracked and broken skin in worst cases, and ulcers and blisters on the babies skin in the most sever cases," Dr Greive said.

When it comes to selecting an appropriate treatment for fungal infected nappy rash, Dr Greive recommends a low irritant formula, fragrance and colour free with an effective moisturising base.

Ego has spent more than four years developing a treatment for fungal infected nappy rash; Resolve Nappy Rash that's gentle on the skin and combines three types of moisturisers: soft white paraffin, liquid paraffin, and butylene glycol.

"We saw an opportunity to launch a nappy rash product with a low irritant formula that was a lot easier to spread on baby's skin and included dimethicone, which acts as a barrier to help protect skin from irritants," Dr Greive said.

Dr. Greive's nappy rash tips include:

• Resolve Nappy Rash should be particularly applied at night when there is prolonged exposure to wet nappies
• Avoid soap. Cleanse with a soap alternative such as Pinetarsol, as soap may irritate the skin
• Provide the baby with plenty of nappy free time to allow the skin to breathe
• Change nappies frequently to reduce the contact time of irritants with the affected area.

Resolve Nappy Rash is available pharmacies. Always read the label and use only as directed. If symptoms persist, consult your healthcare professional.

References:

1. Concannon P, Gisoldi E, Phillips S and Grossman R: Diaper Dermatitis: A therapeutic dilemma. Results of a double-blind placebo controlled trial of miconazole nitrate 0.25%. Pediatric Dermatology 18(2):149. 2001.
2. Newspoll National survey conducted in April 2009 involving 600 females aged 18 – 64 years

Mum Zone Release Date: 1st December 2009

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