Media Release:

New Survey Says Kids to Get Christmas Bonanza & Aussie Mums Confident of Economic Outlook

A new survey published by Australian parenting site Mum Zone has revealed some startling insights into how our country's mothers plan to weather the Christmas period.

According to the survey of almost 1,500 mums, 96% are concerned how the economy will affect their family in the next 12 months, however our mums remain optimistic with 79% saying that they believe their income will stay the same or increase over the same period and seem to be determined to that their children don't take the brunt.

Kids Expected to Have Bumper Santa Sack
Nationally, 36% of mums have said that they will be spending more on their kids Christmas presents compared to last year, with Victorian kids getting the biggest windfall with 39% getting an increase in their loot. In comparison, only 15% of mums have said they will be spending more on presents for family and friends with 52% spending less.

Booze and Holidays Get the Boot
Although the kids are going to do well, it looks like dad will have to make do with less tinnies, with 45% of mums saying they will be spending less on alcohol this year. The holiday industry also looks like its not going to fair very well with 48% saying they will be spending less on trips over Christmas.

"As the survey indicates, most of us are worried about our financial futures in these uncertain times. However with interest rates falling and December's government cash bonanza, it is great to see that Mum Zone subscribers intend to spend their Christmas dollars where it counts the most - on their kids!" says Emma Newman, Mum Zone manager.

About Mum Zone
Mum Zone is an Australian site with more than 11,500 subscribers. It is designed for Australian Mums, by Australian Mums. The content is a melting pot of ideas, advice, tips etc. representing the challenges faced by parents every day as part of raising a family. The intention of Mum Zone is to allow parents to share their knowledge and experience with other parents, express their opinions and find better ways of doing day to day tasks to make life a little bit easier.

www.mumzone.com.au

Mum Zone Release Date: 27th November 2008

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