Media Release:

Bugaboo Encourages Parents To Save Lives By Buying (RED)

Bugaboo announces global partnership with (RED)

To mark their 10th anniversary, Bugaboo, the innovative design company renowned for its breakthrough mobility stroller designs, is joining forces with (RED) to empower parents across the globe to participate in the fight against AIDS in Africa.

As of October 1, 2009, with any Bugaboo purchase, Bugaboo will contribute 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa, with an emphasis on the health of women and children. Bugaboo was drawn to (RED) as a partner because of its unique way of enabling conscious consumerism, offering customers a way to support an important cause without putting an extra strain on their purse strings.

Bugaboo is the only (RED) partner to contribute a percentage of all revenue across its entire product range to help in the fight against AIDS in Africa, and from launch will also have a limited edition (BUGABOO)^RED Special Collection available worldwide. This capsule collection includes a (BUGABOO)^RED Cameleon denim stroller and a white leather (BUGABOO)^RED bag.

As the first mobility design brand to partner with (RED), Bugaboo encapsulates the freedom to move for everyone, be it mothers and children locally, or mothers and children in Africa. From October 1, 2009, parents in Australia and around the world who choose Bugaboo, will not only be choosing the latest must-have baby accessory, but they will also be making a conscious decision to support (RED).

Despite AIDS being a preventable and treatable disease, 4,100 Africans die from the disease everyday, and all it costs to fund the two antiretroviral (ARV) pills a day needed to keep someone with HIV alive, is 40 cents. Whether purchasing from the existing Bugaboo range or by choosing from the (BUGABOO)^RED Special Collection, parents will be helping those 22.5 million people living with HIV and AIDS in Africa, including the millions of mothers and children.

Through the new partnership with (RED), Bugaboo is inspiring people, and providing an opportunity for its consumers to not only improve their own lives, but also the lives of others.

Find out more about the program and the (BUGABOO)^RED Special Collection at www.bugaboo.com

Mum Zone Release Date: 15th September 2009

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