Media Release:

What to wear this Summer? Your baby of course!

Owner and developer of the JOEY SLING, Aynur Turker is a mother of two (including a newborn!) and a firm believer in baby wearing. This time time-honoured and age-old tradition has its roots far back in history and is well known for a myriad of benefits.

Aynur believes that if you use the JOEY SLING, not only will you look funky and stylish, but:

• Your hands and arms will be free to soothe the baby and tend to chores and do the things you want and need to get done
• You can breastfeed hands-free, even talking on the phone or shopping at the same time!
• You can keep baby close and happy whilst playing with and supervising your other children
• You can get some exercise (walking) while baby sleeps
• No need to lug around heavy car seats, or drag strollers in and out of cars and up and down stairs!

The benefit for baby's health, well being and development can't be ignored either:

• In cultures where babies are carried they cry much less
• Babies spend more time in a quiet and alert state when being carried. This is ideal for learning and brain development.
• Babies develop a sense of security and trust when carried and often become independent at an earlier age
• Newborns get in rhythm with your body much quicker. This assists them (especially premature babies) to adapt to life outside the womb
• Carrying baby is a great way to connect with them and provide stimulation and research has found that depressed mothers are reassured by the closeness brought by baby wearing

The JOEY SLING is not only versatile, useful, stylish and practical for mums, it's also the perfect tool for partners, relatives and babysitters. This is the perfect way to connect with baby, giving dads a unique closeness or letting grandma soothe bubs in the closest possible way.

JOEY SLING reversible cotton slings, single sided cotton stretch slings and matching purses are available in a number of fabric designs and solid colours from www.joeysling.com.au and selected retailers throughout Australia

Mum Zone Release Date: 2nd December 2008

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